Announcing the launch of its new premium line, high street favourite Reiss is dipping its toe in the sweet spot of luxury fashion.
High-end enough to feel like a treasured treat that'll serve you for several seasons to come - but without the designer price tag attached to many of its contemporaries - Reiss Atelier is all about timeless silhouettes, quality fabrics and total craftsmanship.
There's nothing ‘trendy’ or ‘viral’ about this aesthetic, it's about channelling subtlety and elegance, in the very chicest way.
For Atelier's debut collection the lines are fluid, the fabrics are sensual, the fits skim - rather than hug - the body, and the colour palette is neutral in the most exciting way.
Unlike many collections pitched as ‘neutral’ which instead tread dangerously close towards ‘drab’ territory, this is a collection of mostly blacks, browns, champagnes and sands which work perfectly together and blend tonally to create a more multi-dimensional look.
“Our customer comes to us for an elevated wardrobe”, explained Una Joyce, Womenswear Director at Reiss, “and Reiss Atelier delivers on that with effortlessly chic occasion pieces that are timeless.”
“Atelier provokes the idea of bespoke craftsmanship, design consideration, and ultimate luxury.”
From tailored blazer dresses to two-piece suiting, floor-skimming duchess satin dresses with cape detailing and elegant shirting, there's nothing about this collection that's been created to appeal to the ordinary shopper looking for another officewear update.
Rather this is a look at elevated eveningwear, the Reiss way. ‘Quiet luxury’, anyone?
Shop our edit of the collection highlights below, and head to Reiss.com to see every piece.
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather. Save when you shop with our Reiss promo codes.
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