While the fashion weeks hosted in New York, London, Milan and Paris reign supreme as the largest and most coveted in the world, Copenhagen's offering - which is well underway right now, albeit digitally - continues to climb the ranks as the event for forecasting trends.
It's no surprise, really. We've long been turning to the Scandi-cool crowd for wardrobe, interior and even skincare inspiration. Synonymous with minimalism, Scandinavia is a region that nails the delicate balance between delicate and nonchalant, constructing wardrobes from multi-dimensional fabrics, mood-boosting colours and enduring prints. From Stockholm to Copenhagen, Scandi women are known for their timeless, paired-back and endlessly chic approach to dressing that fashion lovers the world over are desperate to emulate.
So how to do exactly that? The answer is simple: invest in a few key pieces from the best Scandi fashion brands on the block - of which Ganni isn't the only one worth knowing.
Here are the 24 best pieces from H&M Studio's EPIC spring collection that just launched (and is already selling out!)
Gallery24 PhotosSure, there's H&M (who showcased its latest biannual Studio collection yesterday afternoon in a bid to prove the most sought-after new season collections aren't all luxury), and Danish mega-brand Ganni - as founded by husband and wife duo Nicolaj and Ditte Reffstrup and run from their Copenhagen atelier. But there's a whole plethora of other Scandinavian fashion houses worth adding to your hit list.
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